As for 2) you do not need to seek forgiveness from.
As for 1 and 3 if it is not possible to contact them then there is a form of sadaqah called Radd al madhalim. It is taken out with the intention of penitence for the wrongdoing one has done to others and is no longer in contact with.
Similarly the ones who you can contact you can just send a general message asking for forgiveness whilst keeping in mind the thing you said or did.