as for as make up concern it is not permissible to have make-up for non mahram in such a way that it could be considered as a Zeenat ( adornment) and this is not allowed.But what people think if you don't do much more make is not a criteria in Islam.Yes if some kinds of make-up is because of its frequent use now considered as a normal thing in a society then one can have such make-up with this intention to protect her skin but not to showoff (May Allah forgiven us).