1- Yes all of them can be called Awliya’Ullah. Anyone whom has a very high status and is praised by the Qur’an or Ahlulbayt (a) can be called this term. They are righteous people who lived decent lives and died on faith.
2- As for ordinary people, if they died on the true beliefs and they lived a righteous life then yes we can call them that even if they are our ancestors.